Programs
Three Programs, One Sequence
Every engagement starts with the website and the policy position, because campaigns built on an unremediated domain do not survive review.
Google Ads Launch Program
Solves: building a paid-search acquisition channel correctly from the beginning — for companies not yet advertising, or suspended and needing a clean rebuild.
Deliverables
- Full-domain compliance audit and remediation plan
- Policy mapping for your specific business type
- Merchant Center preparation and submission
- Tracking build with enhanced conversions and consent
- Campaign architecture and staged launch
- Documented change log for appeals
Google Ads Growth Management
Solves: better efficiency, stronger tracking and a structured path to scale — for companies already advertising on an approved, stable account.
Deliverables
- Weekly search term and policy review
- Feed and product tier optimisation
- Bidding and budget management
- Shopping and Performance Max testing
- Monthly compliance re-pass on new site content
- Direct strategist involvement, not a junior queue
Google Ads Readiness Review
Solves: knowing whether your website, offer, tracking and compliance posture are ready for paid search — before you commit budget to it.
Deliverables
- Account structure and waste analysis
- Policy and compliance risk assessment
- Merchant Center and feed review
- Tracking accuracy verification
- Prioritised action list with effort and impact
- 90-minute walkthrough call
Delivery framework
Seven Stages, In This Order
How an engagement actually runs underneath the Ad Lab Method. Campaigns are stage five. Select any stage to see what it involves.
Website Review
We read your site the way a reviewer does — every product page, collection, blog post, review and image — and map what pushes your catalogue toward a restricted reading.
- Page-by-page claim inventory
- Entity and transparency gaps
- Documentation and COA accessibility
- Prioritised remediation list with owners
Compliance Review
We map your business against every policy that applies to it — unapproved substances, healthcare, misrepresentation, and market-level requirements — instead of quoting one and hoping.
- Applicable policy matrix for your business type
- Claim-by-claim risk rating
- Rewrites for the highest-risk pages
- Dated change log for future appeals
Merchant Center
Verification, claim, business information and product data prepared before submission, then a deliberately small, clean scope submitted first.
- Verification and entity consistency
- Title and description rewrites
- Identifier and category completion
- Diagnostics triage and item-level fixes
Tracking
One primary conversion action, enhanced conversions, consent handling, and offline conversion upload where the real value is downstream of the form.
- De-duplication audit
- Enhanced conversions and Consent Mode
- GA4 and Ads reconciliation
- CRM/offline conversion loop for clinics and wholesale
Campaign Structure
Intent separation is the core structural decision: supply and specification intent in, consumption and condition intent excluded at account level.
- Brand / non-brand separation
- Compound-level ad group architecture
- Tiered policy negative lists
- Bidding ramp matched to real conversion volume
Launch
Narrow enough to survive a review cycle, wide enough to generate data. One well-prepared submission beats three fast attempts.
- Staged launch scope
- Disapproval monitoring from day one
- Daily search term review in week one
- Escalation path prepared in advance
Optimization
Once approval and tracking are stable, we widen coverage, add Shopping and test automation against a measured baseline instead of replacing it.
- Weekly search term and policy review
- Feed and product tier optimisation
- Shopping then PMax testing on a subset
- Monthly compliance re-pass on new content
Not ready for a call?
Start With a Readiness Review
We would rather show you what is wrong than pitch you. The review covers the same ground as stage one and two of our framework: site claims, entity and transparency, documentation coverage, Merchant Center readiness, and whether your conversion tracking is trustworthy.
If it turns out you do not need us, we will say so.
Ready to See What’s Possible?
A 30-minute strategy call on your account, your site and your acquisition economics — and what it would take to grow them on Google Ads.