Google Ads Launch Program

No — the remediation plan is part of the program. We produce the prioritised list and either hand it to your developer with specifics or implement it, depending on how you want to work. What we will not do is launch campaigns against an unremediated domain, because that is the step that gets accounts suspended.

It is one of the scenarios the program is built for. Because we keep a dated change log from the first week, an appeal can point to specific evidence rather than restating good intentions. Suspension handling is inside scope, not a change order.

Yes, and that is the most common arrangement. We define who owns which item so nothing sits unowned between two vendors.

You have an approved account, working tracking, a documented compliance position and a running campaign structure. Some clients move onto Growth Management; others take it in-house with the documentation. Both are legitimate outcomes and we do not make the handover difficult.

Yes, usually with a shorter first phase. Certification means the third-party check is done. What’s left is Google’s own healthcare certification for the advertiser account and each target country, a keyword plan that respects which prescription drug terms need certification to target, consent-aware tracking, and a structure built around consultations rather than drug names. We start from your existing certification documents rather than re-auditing what LegitScript already reviewed.

It depends on the country and on how you use them. Since Google’s October 2025 update, campaigns targeting the United States, Canada and New Zealand may use prescription drug terms in ad text and landing pages in line with local law, but keyword-targeting those terms still requires certification, and telemedicine providers and online pharmacies need certification regardless. Elsewhere, promotional use is not allowed. We map this per market before launch. See Google’s Healthcare and medicines policy.

The process is fixed; the calendar depends on remediation scope and on Google’s review clocks, which nobody controls. Most engagements run four to eight weeks to launch. We tell you which stage you are in each week rather than quoting a date we cannot hold.