Frequently Asked Questions

Often yes — but it depends on what you sell, how you describe it, and where you sell it. Google applies several policies to this category at once, including unapproved substances, healthcare and misrepresentation. The practical question is never “is it allowed” in general, it is which policies apply to your business model and what has to change on your site before campaigns can run. That is the first thing we scope. Detail in this article.

No, and neither can anyone else. Google makes the final decision on every account, domain and product. Any provider promising approval is telling you something useful about how they work. What we commit to is the process: the remediation, the documentation, the implementation quality, and one well-prepared submission rather than repeated attempts.

Yes. Telehealth is one of our core segments, and it comes with its own requirements — certification, geography, prescriber model and lead quality all affect what can run and what should be optimised toward. For consultation-led models we usually push toward tracking consulted patients rather than raw form fills.

We work with research-use businesses only where advertising policy and applicable law allow it, and we will tell you early if we think your current setup cannot be advertised compliantly. Separating supply and specification intent from consumption intent is a structural decision in these accounts, not a keyword tweak.

We start with diagnosis, not an appeal. Most suspensions we review trace back to the site behind the account rather than the ads themselves, so filing quickly usually just burns an attempt. The sequence is: establish what the enforcement is actually responding to, remediate the domain, document the change set with dates, then make one prepared submission. We cannot promise reinstatement — that decision is Google’s.

It depends which clocks you are on: advertiser verification, ad review, Merchant Center review and appeal all move separately. Verification commonly runs days to a few weeks; ad review is typically 1–3 business days; Merchant Center review takes several business days; appeals can take longer per attempt. Preparation affects the total far more than luck — breakdown in our timeline article.

Yes, as part of the paid search work. We handle page structure, offer clarity, message match and the compliance side of what a page can claim. We are not a brand or web design studio — if a full site rebuild is needed we will say so and work alongside whoever does it.

Yes, and we treat it as prerequisite rather than an add-on. That means de-duplicated conversion actions, enhanced conversions, consent handling, GA4 and Google Ads reconciled, and offline conversion upload where the real value happens after the form — which for clinics and wholesale is most of the value.

Yes. We prefer to take over an existing account rather than start fresh, because its history carries learning and quality signals worth keeping. Takeover starts with an audit so we can separate what is working from what only looks like it is working because of attribution.

For an account with a compliant site and working tracking, days. Where remediation, verification or Merchant Center work is needed first, the Launch Program typically runs 4–8 weeks depending on scope. We would rather launch late than launch into a review cycle we know the site will not survive.

Enough to generate decision-grade data on the searches that matter, which depends on your cost per click and conversion rate, not on a fixed minimum. The more useful framing is what a customer is worth to you: consult value, show rate, repeat purchase and refund rate set the ceiling on what a click can cost. We size budget from that in the strategy session.

Yes. Policy requirements and local legal requirements differ by market, so part of the initial work is scoping which markets you can lawfully and practically serve rather than defaulting to broad geographic targeting.

That is common and often fine. Many companies bring us in specifically for approval, compliance, tracking and Merchant Center work while their existing agency continues to run campaigns. We are equally happy to define a clear split of responsibility so nobody is guessing who owns what.

The Launch Program and Readiness Review are fixed-scope engagements; management is a monthly retainer scaled to account complexity and spend. We quote after the strategy session, once we have seen the site and the account, because quoting a peptide engagement without looking at the domain is guesswork.