The Google Ads Compliance Checklist for Peptide Companies
A practical, page-by-page compliance checklist for peptide websites and Google Ads accounts, in the order we run it during an audit.
Key takeaways
- Compliance is a property of the whole domain, not the landing page.
- Run the checklist in order — identity and documentation before claims, claims before campaigns.
- Re-run it after every theme update, app install, or bulk content import.
- Keep a dated change log; it is the backbone of any future appeal.
Site and entity
- Legal entity name, address and registration visible in the footer or an accessible About page
- Contact: monitored email, response-time commitment, ideally phone or booked support
- Policies live and specific: shipping, returns, refunds, terms, privacy, acceptable use
- Checkout functional and reachable; any gating explained
- No condition names, dosing, protocols, or outcome claims on product, collection, blog, FAQ or review content
- Research-use presentation consistent from product page through cart, checkout and receipts
- Documentation hub: COAs, purity, batch, testing dates, third-party references
- Imagery free of clinical, injection and body-transformation context
- Old blog content and imported reviews audited, not assumed clean
Merchant Center
- Website claimed and verified with a matching entity name
- Business information complete, including customer service contact
- Shipping and tax set to real values
- Titles, descriptions and images policy-clean and specification-led
- Identifiers complete; product categories assigned deliberately
- Price and availability synced automatically
- Diagnostics reviewed and item-level issues triaged, not ignored
Google Ads account
- Advertiser identity verification complete
- Billing entity matches the site entity
- Ad copy free of outcome, dosage and condition language
- Sitelinks and assets pointing to compliant pages only
- Tier 1 policy negative keyword list applied account-wide
- Landing pages match ad promises exactly
- Conversion actions de-duplicated with one primary action
- Geographic targeting scoped to markets you can lawfully serve
Cadence
Weekly: search terms and disapproval notices. Monthly: full site pass on new content, feed diagnostics, tracking reconciliation. After any platform change: full checklist. The most common source of a surprise suspension is a routine site update nobody reviewed.
Deeper background: the misrepresentation policy and Merchant Center for peptides.
Founder Question
“We passed review. Doesn’t that mean we’re compliant?”
Our Perspective
Passing review means nothing was caught this time, on the pages that were looked at, under the policies as they were enforced that week. All three of those change. The accounts that stay live are the ones that re-check after every content release rather than treating approval as a permanent status.
Practical Recommendation
- Run the checklist across the whole domain on a schedule, not once before launch. Compliance is a maintained state, not a milestone.
- Assign an owner and a date to every item. Unowned remediation lists are the reason audits get read and not acted on.
- Keep a dated change log from day one. It is the single most useful asset you can have if you ever need to appeal.
What we learned
Companies that keep a dated change log of every compliance fix consistently handle enforcement better than companies that fix things ad hoc. When you need to appeal, the ability to show exactly what changed and when is worth more than any argument.
Frequently asked
How long does a full compliance pass take?
For a mid-sized catalogue, expect a couple of weeks of focused work including content changes. Rushing it usually means running the pass twice.
Can we advertise while remediation is in progress?
Sometimes, on a narrow scope. It depends on whether current enforcement is item-level, account-level, or absent.
Who should own this internally?
One named owner with authority over the website. Compliance work stalls when it is split between an agency and a developer with no decision-maker.
Next step
If you want this applied to your account and your site rather than read in the abstract, book a 30-minute strategy session. We will look at the domain before the call.
Book a Strategy CallRelated articles
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